Inventor 911

Inventor 911 Classes and Speakers

Saturday March 13, 2010

Inventor 911 is an education and networking event for inventors and entrepreneurs. Featuring topics of special interest to those individuals trying to develop, manufacture, market or license their ideas. After the last class, you are inveited to network with our guest speakers.

Intellectual Property Primer: Patents, Trademarks, Copyrights and Licensing

Presented by Stephen Scherrer--President, Registered Patent Attorney at Scherrer Patent & Trademark Law, P.C. 8:00am-9:00am

This class will provide practical information to help any inventor
navigate the confusing world of intellectual property law. Whether you
are a seasoned inventor or are just starting on the path of innovation,
the class will help answer such questions as: what are the different types
of intellectual property; what should you know about patents, trademarks,
copyrights and licenses; how can you best protect your invention and/or
your brand; and what pitfalls should you avoid?

How To Brand Your Business, Product or Service in the New Economy.
Presented by Howard Lim, a world-class brand specialist with over 22 years of hands on experience setting new standards in many industries. CBO at How Creative. 9:15am-10:45am

In this dynamic class Howard teaches how you can deepen and broaden your market reach to maximize visibility, profit, equity and value as a brand. This class is for entrepreneurs as well as small-to-large companies interested in positioning themselves as world-class brands to reach new clientele, strategic partners and alliances, retain loyal customers, to find new profit revenues, and to differentiate themselves from competitors. And this is just the start.

Some of Howards clients include Apple, Honda, Disney, DreamWorks, Acura, Xerox—just to name a few.

Marketing your IP: Advice for IP Owners Seeking to License or Sell Their Idea

Presented by Jeff Badovick--CEO of auraMIST, an established and growing global company that develops highly innovative consumer product solutions using an unparalleled, multi-patent protected fluid atomizing technology. Jeffrey was also the original founder and CEO of APTEC an IP and Product development firm for consumer products. 11:00am-12:00pm

In this session, Jeffrey Badovick will review the topic of developing real world strategies for marketing your innovation, primarily based on successful commercialization experiences. Jeffrey will outline parameters of what makes your idea appealing and how to increase its market value to prospective buyers or licensees. The session will also address alternative concepts for generating revenues, common misconceptions about marketing inventions and reference precautions for protecting your invention during the marketing process.

Direct Response TV Marketing--An Overview

Presentation features DRTV professionals Scott Hynd of Proformance Marketing and Wendi Cooper of C Spot Run Productions discussing different aspects of the industry including home shopping, infomercials, and more. 12:15pm-1:15pm

More and more direct response marketing-- on television and on-line is a viable alternative for inventors looking to launch their new products and create name recognition. Is this industry the right choice for you? Is your product right for this industry? What do you need to know to safely navigate the waters in the world of DRTV?? This class will feature experts in the various forms of the industry sharing their wealth of knowledge and experience working with inventors like you!