Show Hours     Sun: 8:30 am-5:30 pm

                        Mon: 8:30 am-5:30 pm

                        Tues: 8:30am-5pm

Saturday March 13 - Inventor 911

Program Schedule Inventors Revue

 

Sunday March 14

 

9:00 am-10:00 am      “You Have a Great Idea—What’s Next?”   How do you transform a great idea into a great product?

Presented by Louis Foreman

 

As Seen on TV Panel Reviews

Moderators:  Roger A. Colaizzi, Partner Venable LLP

Louis Foreman,  Founder and Chief Executive of Enventys  

             

10:30 am-12:30 pm-Panel One

BJ Fazeli, Founder and President—BJ Global Direct                     

Tim Harrington, President—TV Goods Inc.  

Karen Hyman, President/CEO—LiveLink TV 

Ron Perlstein, President—Infoworx

Bernadette Voelker, Senior Buyer—QVC   

 

Panel Two 12:45 pm-2:45 pm  

Wendi Cooper, Owner –Cspot Run Productions

Edwin Garrubbo, CEO-—IComm

Paul Greenberg, Chief Creative Officer—Thane Direct Inc.                

Scott Hynd, Co-Founder—Proformance Marketing

Gary Sullivan, Director of Merchandising—Allstar Marketing

 

3:45pm-4:45pm         "Comparative Product Demonstrations:  Avoiding Deceptive and Unfair Advertising."   

                                    Presented by Jeffrey Knowles, Partner Venable, LLP

One of the most convincing types of advertising is the product demonstration.  The goal is to determine an effective way to show how your product outperforms your competitor's product without making false claims.  This session will discuss the legal issues to consider prior to launching a comparative advertising campaign, how to truthfully compare your product to its competition, and some of the specific violations that have been challenged by the FTC.

 

 

Monday   March  15

 

9:00 am – 10:00am    “Outside Product Development” A general overview of the Housewares industry with advice on how to professionally approach manufacturers here and throughout the year.

                                    Presented by Warren Tuttle

 

“Pitch to the Pros” -- Corporate Panel Reviews

Moderators: Roger A. Colaizzi, Partner Venable LLP

                        Scott Hynd, Proformance Marketing

 

 

 

Panel One: 10:30am-12:30pm

Barb Downey, Director of Merchandising—SkyMall

Danene Jaffe, Vice President of Consumer Development—Jarden Consumer Solutions

Howard Lim, CBO—How Creative

Warren Tuttle, President—Monashee Marketing, Lifetime Brands

 

Panel Two: 12:45 pm-2:45 pm

Diego Hoic—Church and Dwight

Danene Jaffe—Vice President of Consumer Development—Jarden Consumer Solutions

Jeff Lindsay, Director of Solution Development—Innovationedge

Bill McCoy, Product Director—SkyMall

Gary Seehoff, CEO—Evriholder Products

 

 

3:45pm-4:45pm Fostering a Culture of Collaboration to Create Innovation Opportunities

 

Presented by: Cheryl Perkins

Founder and President INNOVATIONEDGE

 

 

Cheryl Perkins will shares best practices for taking innovation to the next step. She will discuss how to create a strategy, structure and culture to successfully drive innovation efforts. Cheryl will share insights on how to engage internal stakeholders, address innovation fatigue and overcome barriers to personal and corporate success as discussed in the book Conquering Innovation Fatigue.

• How to create a strategy, structure and culture to lead your innovation efforts
• How to build a foundation to deliver a continuum of innovation
• How to find the right partners to deliver a sustainable pipeline
• How to engage internal stakeholders in your efforts
• How to measure the success of your initiatives

Sponsored by:

Venable LLP, Inventors Digest, BJ Global Direct

Innovationedge, Response

The 2009 Inventor's Corner was a great success topped-off by the presentation of the winning DRTV product by Billy Mays and Anthony Sullivan (AKA: The Pitchmen)  Brainchild sends its deepest condolences to Billy's family on his June 28th passing.  He was the consummate pitchman, a champion for inventors, and a genuinely kind man.  He will truly be missed!